• New York based streetwaer brand Belief NYC has been working diligently to promote their recent F/W collection while relocating their flagship store. Based out of Queens, the story started in 2011 when the brand launched and opened their doors, and now they have decided to move (still is Astoria). Their collection can be viewed at the new location as doors are opening. Watch the video of how they created, recreated and re-introduced their brand and business.
~ Chinese Fashion Lifestyle brand Shanghai Tang has recently released their Spring/Summer 2014 collection, which includes styles for both men and women. Products ranging from ready-to-wear, bespoke tailoring, fashion accessories, to home and decoration. This luxury brand has established themselves as a high end brand who has become an international name for what fashion is today. With their most recent release for the Spring/Summer they have developed a look that resembles a late 1960’s Hollywood era. Inspired by what is considered the “Golden Age” of Hollywood, this recent campaign features Chinese supermodel Bonnie Chen and Zhao Lei set with perfect styling and vivid imagery.
Through the lens of photographer Richard Bernardin, Shanghai Tang brings life to an elusively glamorous and sophisticated Chinese aesthetic. Using their graceful crafted surroundings, Shanghai Tang makes the best from the eroded cliffs, luscious plant life, and gleaming white architecture sets for a perfect shoot for the latest collection. With sheen textures, refined tropical prints and cold contours, this Spring/Summer collection will take fashion lovers by storm for all over the global. Good Garbs Is definitely a fan of this great design and tailored work.
In The Visual Work Below, goes behind the scenes of the lavish photo shoot, and you will see the story line of a jet-setting couple on a sophisticated vacation using their fashion choices to tell the story. Enjoy and Go Visit Shanghai Tang’s online store Today!
THE COLLECTION via SHANGHAI TANG