Sports-sneaker manufacturer Karhu is celebrating the release of their Fusion 2.0 Spring/Summer series dubbed “True To Form”. The two-pack collection is a color-mesh perfect for the upcoming seasons.
To give this campaign an in-depth view to the manufacturing process Karhu experiences in developing this Fusion 2.0 series, photographer Bram Spaan captures and creates a theme detailing this process. Karhu highlights the significance of a correctly-stitched upper with the sneakers being suspended by color-matched thread.
Karhu’s upcoming Fusion 2.0s are available in two colorways — “Cameo Blue/Lily White” and “Rainy Day/Antique Moss.” The pairs combine premium suede with mesh, and sport a number of standout finishing touches such as 3M detailing on the toe box, the slogan “Finnsport” at the lateral rear-quarter, as well as 3M-threaded webbing along the mid-panels. Elsewhere the sneaker features a full-length Fulcrum sole unit that encourages a smooth ride, a touch of leather at the rear, and hiking-indebted laces.
Karhu’s SS20 “True to Form” Fusion 2.0 colorways will be available on March 13 from Karhu’s website, at its Helsinki concept store and at select stockists worldwide.
Take A Look At Karhu’s SS20 “True To Form” Campaign Images Below!
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