• At the cusp of the World Cup Finals, going strong with their recent editorials, New Zealand brand I Love Ugly delivers another facet of their collection with this short film. “The Expressionist” which continues on the World Cup theme and is about the individuals that bring something unique and innovative to the world of football and life, “for those who aspire to inspire before they expire.” This exert delivers in many ways the inspiring aspect by showing a true Footballer as he goes through his routines. The quote at the end of the video gives much light to what is being expressed through motion, “Don’t Practice till you get it right, Practice til you can’t get it wrong”. Naturally this will be something we at GoodGarbs will adopt as one of our own philosophies. I Love Ugly is continuing to develop its look and expose their message of striving forward. GREAT JOB!
Leave a Reply