

The renowned brand Audemars Piguet has re-imagined how they offer a luxury experience with the opening of their lavishly decked out AP House in London. The horologist brand has relocated from their old home on New Bond Street outpost to this newly renovated massive four-story townhouse settled on Clifford Street.
Delivering immersive, high-end hospitality, AP shifts their focus from traditional sales experience to a more captivating walk through heritage and luxury. The venue, which was constructed in 1719, and has been renovated into a neo-classical property provides a spacious environment boosted by 9,800 square feet (914 square meters) of interior space. Signature features that maintain historic touches include Italianate paneling, ornate moldings, and original fireplaces while sporting the new British clubhouse aesthetic. AP has crafted the location for guests to linger and socialize, and the venue operates under an invite only and member basis. The full experience and environment is designed to remove the traditional sales experience with no counter tops and registers filling in space.
The new Audemars Piguet AP House is officially open now, located at 9 Clifford Street in London.
Enjoy A Closer Look Into The AP House In London Below!





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