LifeStyle|Beardbrand:The Guide To The ‘Yeard’ (1of3)


Eric Bandholz

• At one point in history a long, flowing beard symbolized that a man was not thoroughly inclined with traditional male maintenance. The Face Above belongs to the creator of a brand that has built a new definition to beards and developed a community based on bearded brotherhood. Sir Eric Bandholz, is an entrepreneur as well as a beard enthusiast and Beardbrand is his expression of his passion and business. Not long ago Beardbrand was not even conceivably a reality but today you can search thru multiple sources and view the empire that this brand is turning into. Started in 2012 Eric discovered a underground world where growing the perfect “Yeard” (A Year Long Beard) could earn you respect and a trophy. This commitment along with the excitement of seeing so many men proud to wear their beard influenced Eric to indulge in the possibility of turning this into a lifestyle. Today We Have Beardbrand & Urban BeardsMan Magazine which is a lifestyle brand that speaks out for beards of all lengths as styles & also provides products.

In February of 2012, I headed to Portland, OR for the 2012 West Coast Beard & Mustache Championships. I was about 8 months into my yeard (year long beard) and was competing in my first beard competition. It was at this event that I first experienced the bearded lifestyle at its fullest and simply put; I fell in love. Shortly after that event, I launched Beardbrand as a way to unite beardsmen and build a community. –Eric Bandholz

From that point, Eric was in search for uniting a team to help the Beardbrand crusade.

 In fall of 2012, I attended a Startup Weekend event in Spokane, WA. I had this idea for a bearded tv host that profiles incredible beardsmen around the world. We would explore new cities and cultures, and tell incredible stories. I pitched the idea and got a lot of positive feedback, but not enough to be able to compete. Instead, my fate changed, and I joined a team that was led by Lindsey Reinders. That team contained a group of talented individuals – including Jeremy McGee. It was this Startup Weekend project that united us and we found out that the three of us work very well together. In fact, the team was so effective that we ended developing the best app for the competition. Lindsey, Jeremy, and I continued to stay in touch and vowed to start a business together.

Continue To Follow Us Up On More About Beardbrand

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