• The Youth Today is incredibly lucky when it comes to toys and pass time gadgets. Honestly growing up (Proud 80’s baby), pass time gadgets was a foreign term. Today with the help of Italian multi-disciplinary design firm Mathery Studio, drawing has become more spaced aged than ever before. Mathery Studio has been commissioned by the NGV (National Gallery of Victoria) to create a kids-only space in the museum: a space that focused on challenging traditional drawing techniques. Rather than setting up tables and chairs and letting children draw with pencils on pads, Mathery Studio created an area where the kids are truly free to become complete part of the drawing process.
Pastello – Draw Act is an incredibly playful and enchanting space for youthfuls to truly explore and experiment with the concept of drawing. Walls, floors, and even furniture vary between drawing surfaces and drawing tools. The drawing utensils themselves were mainly made of melted oil pastel – but kids won’t find any traditional Crayola shaped ones to use. In the exhibition space, children will find StarWars styled helmets with embedded pastel spheres, spoons and forks dipped in bright colored wax, and even shoes with crayon bottoms.
The National Gallery of Victoria and Mathery Studio have turned drawing into a total immersive experience that encourages children to color outside the lines.
With any of the truly awesome drawing tools, kids are free to make a mess and question traditional drawing ideas. And this chance to create art in fun, creative, and incredibly unique ways is definitely grooming the next generation of provocative artists and designers. We feel this will turn their imagination into something we have never seen and will lead to new art styles and forms. Very excited to see the effect this ACT will have on the next generations.
Photography By: Mathery Studio