• New Balance has begun a new campaign dubbed “Iconic Collaborations” utilizing some of the brand’s top silhouettes and teaming with some of today’s top designers for premier collaborations. Today, New Balance debut’s their latest collaboration with renown sneaker retailer Sneaker Freaker for their New Balance 574 ‘Tassie Devil‘ colorway.

Grabbing direct inspiration from the cuddleable Tasmanian Devil, these 574 reditions catch an eggplant purple & black suede upper color makeover. Additional features include a light purple suede heel tabs, speckled detailing at the upper sole and a light lavender shark tooth design on the white midsole. These efforts are brought together in the attempt to save the Tasmanian Devil from a facial tumor epidemic.

Launching March 1st, these Sneaker Freaker x New Balance 574 ‘Tassie Devil’ will be available @ Sneaker Freaker Webpage.

ENJOY A Full Look At The Sneaker Freaker x New Balance Collaboration Below!