The Italian luxury outerwear house Moncler, has introduced André 3000 as the latest figure in its Re/Icons project, presenting a campaign titled “Pioneers in Moncler.” Captured by British photographer and filmmaker Gabriel Moses, the project brings together fashion photography, film, visual art, and an unreleased musical excerpt from André 3000.
The Re/Icons project revisits Moncler’s heritage through contemporary cultural figures. Rather than treating the archive as something fixed, the initiative explores how familiar Moncler designs can acquire new meaning. The 2026 chapter launched in October with figures including Cher, JENNIE, and Grace Jones. André 3000 introduces another perspective. The campaign is photographed and filmed by Gabriel Moses, whose work frequently explores identity, community, movement, and the relationship between personal history and contemporary culture. The imagery combines a minimal studio setting with an expressive visual intervention. André appears in Moncler outerwear, but the garments become part of a larger composition about imagination.
The campaign expresses that idea through its central message: “Don’t just follow a path. Create your own mountains.” The phrase connects Moncler’s alpine identity with André’s unconventional career. According to the project’s accompanying account, when André first encountered the Re/Icons collection, he chose to wear and carry the pieces together. Rather than selecting a single jacket and building a conventional outfit around it, he assembled an exaggerated silhouette through the accumulation of garments. However, when multiple pieces are combined, that volume becomes a visual statement. Music also plays an important role in the campaign. The film incorporates a previously unreleased musical excerpt from André 3000, extending the collaboration beyond fashion photography.
The Moncler Re/Icons collection is available now at select Moncler retail stores and online.
Take A Closer Look At Moncler’s Re/Icons Collection feat. Andre 3000 Below!
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