• Family is a giant – though often overlooked – concept in rap music. Perhaps this is no more true in the second coming of rap ‘collectives,’ pioneered in part by Rakim Mayers – also known as hip-hop supernova A$AP Rocky. In the second episode of Noisey’s five-part profile on the artist, we get acquainted with the key members of Rocky’s family – which is extended, as it were, beyond the stage. From managers to fans-turned-assistants, SVDDXNLY – Part 2 well captures the sentimental, humanist side of the artist, simultaneously setting up how these bonds became so important based on Rocky’s past. Enjoy the episode above and look for the third installment to drop soon.
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