Puma has teamed up with Aston Martin’s Aramco Formula 1 team for a lavish and luxurious launch dubbed “Homecoming” celebrating the sophisticated shift in lifestyle fanwear.
Ahead of the renowned British Grand Prix at Silverstone, the tandem developed a limited edition series of classical track inspired apparel fueled by lush velvet textures in the renowned Aston Martin raging green palette. The full range connects high fashion and motorsport culture through a collection of Replica gear and versatile Lifestyle choices. The material focus for the collection is a velvet texture that provides a standout aesthetic for fans of the Formula 1 team. In support of the campaign are team drivers Fernando Alonso and Lance Stroll, who are the muse for the entire campaign.
The PUMA x Aston Martin Aramco F1 Team “Homecoming” collection is available online now through the official PUMA webstore and the Aston Martin F1® shop.
Take A Closer Look At The PUMA x Aston Martin Aramco F1 Team “Homecoming” Series Below!
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