Venturing into a more global sound, we recently got information that renowned boy based music group, Number_i have released a brand new single “BUGS LIFE,” that come with a high-tech music video, The group comprised of Sho Hirano, Yuta Jinguji, and Yuta Kishi are showcased in a hyper virtual world that is fueled by tech, culture and robotic styled creatures.
Produced by the band’s own Yuta Jinguji, “BUGS LIFE” was inspired by the theme of “what is digital” and incorporates unique digital soundscapes as a key element in its sound. The lyrical concept draws inspiration from the idea of a system error, often characterized as a “bug.” It compares the miraculous reality of the members being able to perform for their fans today—a present moment shaped by numerous overlapping coincidences—to a momentary glitch in a system.
For the musical foundation, the group adopted a genre called “Phonk,” which is known for its intense and aggressive sound. By intentionally slowing down the typically fast BPM of Phonk, the song is structured to fully showcase Number_i’s core strength of dance and performance. Furthermore, the track incorporates African and Latin beats throughout, creating thrilling and sudden “beat switches” that are signature to Number_i’s style.
The track is accompanied by an aesthetically unique music video that is inspired by the literal origin of the term “bug” – stemming from when a real insect (moth) got trapped inside a computer.
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