• Top Dawg Entertainment’s leading lyricist Kendrick Lamar has made a lot of internet and radio buzz lately with talks about the need for positivity in HipHop/Rap music today. His renown “I” single from his second upcoming album is a great example of this new level of positive rap. The young Cali-based rapper has finally released a visual for this up-tempo, fell-good track and the visual matches completely. The low lighting and underground setting of this video gives the full down to earth feel that surrounds King Kendrick’s reputation. He is joined by R&B icon Ron Isley who’s sample was used for this song. The visual is a great gift to Kendrick’s REAL fans who appreciate the light hearted approach to his musical delivery. Stay Tuned for more info on Kendrick’s upcoming album and SNL appearance. Enjoy The Video Above.
