• Paris based brand POYZ&PIRLZ was so excited about their F/W 2014 collection that they dropped two lookbooks for followers to enjoy. The first portion of this LookBook collection was the introduction of the Fall/Winter wear collection which made it clear that Parisian design is “well and alive”. Both lookbooks featured photographer Guillaume Landry, whom curated great visuals by using familiar venues in Paris to host the shoots. Part 1 & 2 meet a specific goal of delivering a great visual collection for there newly designed button-up shirts, caps, branded hoodies and additional basics
Part 1 was set in the Beaugrenelle neighborhood of the French capital, POYZ&PIRLZ showcases a selection of goods from Fall/Winter 2014. This half of the collection spotlighted their hoodies, caps and button up shirts. Effortlessly designed, this collection defines the “cool” which Paris holds near and dear. The visuals are pretty dim and dark but out of the shadows you get a feel of what P&P wanted to deliver.
Part 2 was Shot in the vicinity of Parc des Princes stadium, home of football club Paris Saint-Germain, the lookbook highlights a selection of wearable pieces including a new baseball top and other goods with athletic-inspired branding. This collection of visuals pinpoints the athletic styling that P&P brings to the table. Very enjoyable visuals.