• TDE’s Kendrick Lamar has set records and broke boundaries after releasing his second label-recorded album ‘To Pimp A Butterfly ‘, which was dropped a week in advance. Loyal fans furor forced the label to acknowledge the historic push and document the incessant support that listeners supply. Maintaining the buzz built, Kendrick takes off on a USA promo tour, where he is meeting & greeting fans who recently purchased his LP. Taking flight from Compton to New York City, we watch as Kendrick receives and reciprocates the love. K.Dot’s people captured some of those moments and have since released a promo video to give a peek behind-the-scenes of all the madness.

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