With over a million likes, above is the promotional Instagram video from Beyonce‘s Ivy Park x adidas collaboration featuring detailed unisex designs on a capsule of adidas staples such as track suits, t-shirts, jerseys, sneakers, gym wear and more. Today, we focus on three sneaker silhouettes. Adidas’ UltraBOOST, the Sleek Super 72 and Nite Jogger all gain an updated look all dressed in hues of burgundy, orange and cream, which is adorned on the entire capsule.
Beyonce has updated both the Nite Jogger and UltraBOOST models with rope-lace heel tabs and a toggle lacing system, while the hybrid Sleek Super 72 combines elements from the Samba with details from the artist’s favorite Three Stripes model, the Forum sneaker. Elsewhere, “IVY PARK” text and adidas’ Three Stripes logo are featured prominently.
In a recent interview with ELLE, Queen Bey stated:
This new line is fun and lends itself to creativity, the ultimate power. I focused on designing a unisex collection of footwear and apparel because I saw so many men in IVY PARK. The way they have embraced the brand is an unexpected gift. I appreciate the beauty of gender-neutral clothing and breaking the so-called fashion rules. I took a chance on myself when I bought my company back. We all have the confidence in us to take chances and bet on ourselves.
She continued with:
My team has worked hard with the adidas team in bringing my vision to life for this first collection and I am grateful and proud. From the accessories to the clothes and footwear, I wanted to design and re-imagine pieces that serve as favorite armor for anyone who acknowledges the strength in their individual style and lives freely and boldly.
The IVY PARK x adidas unisex collection is set to release on Saturday, January 18. The UltraBOOST will retail for $200 USD, the Nite Jogger for $160 USD, and the Sleek Super 72 for $100 USD at select adidas retailers such as Sneakersnstuff.