Roselle, New Jersey would not be the same without rapper Cruch Calhoun and as another year rolls around for the coveted artist, he decided to share some music with fans. His latest single “Happy Cruch” is an ode to his rise and climb from rough starts to major breaks in the industry. To celebrate life he uses this visual to reflect on the many trails he face and overcame.
The monochrome visual, shot and directed by New Jersey film director Dolofilmz, showcase Cruch in his natural habitat of Roselle around close ones. With a classic sample playing in the background, Happy Cruch is crafted for a story-teller such as Cruch. From start to finish, Calhoun adorns this theatrical production with reflecting bars of his past and manifesting words for his future. A short intermission in the video shows Calhoun receiving a call from his daughter who he even mentions in the lyrics.