Renowned sportswear brand Nike is celebrating 10-years of their infamous Tech-Fleece collection with it’s upcoming Fall 2023 capsule. While enlisting some of the world’s leading athletes, Nike host their latest campaign dubbed “Don’t Sweat the Tech-nique.”
The clever campaign “Don’t Sweat the Tech-nique” showcases the latest in Nike Tech Fleece offerings that highlight the comfort design and environmentally conscious recycled materials. The celebration series ranges in looks fueled by insulated technology matched with mineral inspired hues. The signature designs are captured in action adorned on some of the best athletes across the globe.
The campaign sees Norwegian footballer Eerling Haaland, British athlete Phil Foden, Wimbledon-winner Carlos Alcaraz, and tennis champion Naomi Osaka defy tradition in rebellious settings. Alcaraz serves up tennis balls for dinner while others interrupt office meetings and relax under thundering moonlight. Milwaukee Bucks player Giannis Antetokounmpo irons his new Tech Fleece wardrobe, capturing Saquon Barkley inhabiting chilled ice baths in style.
The Fall 2023 Nike Tech Fleece collection will drop on August 11 via Nike.
Take A Closer Look At The ‘Don’t Sweat the Tech-nique’ Campaign Below!
Leave a Reply