Singer/songwriter Teyana Taylor and renowned actor Damson Idris are recruited by Hennessy for their new “Made for More” campaign. With a full goal to “shake up perceptions”, Hennessy is taking this time to preview 5 cocktails and off-beat mixing videos.
The campaign was captured by Andreas Nilsson and produced by Wieden+Kennedy Amsterdam, showcasing the two stars in a series of short films debuting a different take on a selection of classic cocktails like margaritas, mojitos and highballs. Scenes like watching Taylor pouring a drink over a bright red lawn mower; and in another, Idris makes a sweet honey cocktail amid a heated chess game. For still images of the campaign, photographer Micaiah Carter, elevates each scene.
“Hennessy is well known everywhere but people don’t
always know about how versatile it is,” explained Julie Nollet, the brand’s chief marketing officer.
Enjoy More Views From Hennessy’s “Made For More” Campaign Featureing Teyana Taylor & Damson Idris Below!
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