Fresh off his viral Grammy performance, Justin Bieber unveils his latest collection from his growing fashion brand SKYLRK. The performance which previewed SKYLRK pieces as Justin performed in just a pair of SKYLRK briefs, was the building block for the latest capsule release just ahead of Valentine’s Day. The family-focused brand utilizes that aesthetic for the latest campaign which features wife, Hailey Bieber.
Hailey is much more than a model for the campaign, but also offered design touches to the short series. The 90’s leading collection is focused on a boxy leather zip-up jacket and matching hoodies all supported by Hailey’s signature padded shoulder. Arriving in a strict greyscale palette of white, grey, and black, the garments merge the brand’s established comfort-first ethos. Extending the lineup of pieces are beanies, cropped tank tops, and booty shorts, which provide a full head-to-toe option from the capsule series. Rounding out the collection are the footwear options which introduce monochromatic SKYLRK slides and an accessory choice of branded phone cases.
The new SKYLRK collection drops online this Friday, February 13 at 10 a.m. PT. Fans can purchase the items directly through the brand’s official webstore.
Check Out More Views Of The SKYLRK Collection Below!
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