French-luxury powerhouse Hermès sets out to make their presence concrete in China’s fashion district located at the heart of Beijing with the brand’s first stand-alone store front. With an eye-grasping retail location, Hermès officially opens their doors to its first free-standing, five-story flagship store at Taikoo Li in Beijing‘s upscale Sanlitun district.
The newly placed architectural marvel that was constructed by Parisian firm RDAI in collaboration with Mamou-Mani Architects, gives life to the beautiful boutique that boosts Parisian craftsmanship with deep local cultural heritage. The design tandem drew their inspiration directly from architecture that highlights the nearby Forbidden City. Signature features from that inspiration include curved glazed ceramic rooflines and sunlit colors, as the building’s exterior is wrapped in rose-pink and terracotta ceramic tiles. Brilliantly, this design style produces an illusion of a semi-transparent veil that adorns the entire building.
As you enter the boutique, the interior is an instant mood shift as it’s fueled by New materials and lighting that brightens up the aesthetic. Each level brings an enlightenment in depth and character while showcasing the multi-universe that Hermès portfolio is composed of. Guest are guided through segments of the brands history showcasing he brand’s 16 métiers, which transition from silk, shoes, and equestrian gear to ready-to-wear, leather goods, and fine jewelry.
The Beijing Sanlitun flagship is officially open to the public now, operating Monday through Sunday.
Hermès Beijing Sanlitun Store
N7 Taikoo Li Sanlitun North
Chaoyang District
Beijing, P.R.C
Take A Closer Look At Hermès Beijing Sanlitun Store Below!
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