Following a landmark rise that has positioned him as one of the UK’s most compelling rap voices, Nemzzz returns with his new single “GEEKIN” featuring Lil Yachty.
A high-energy, forward-facing record, “GEEKIN” pairs Nemzzz’s signature calm delivery with an electrified, global-facing sound. The collaboration with Yachty signals a clear step in scale and intent, bridging Manchester and Atlanta while staying rooted in the sonic identity that has defined Nemzzz’s ascent.
The accompanying visual marks a bold expansion of that vision. Set in an abandoned car park in Atlanta, Yachty’s hometown, the video places both artists at the calm centre of escalating chaos. Surrounded by a group of eclectic local characters from Atlanta, the world unfolds into something surreal and unpredictable, building a striking visual universe around their presence. Directed by Zhamak Fullad, the video reflects her reputation for visually bold, culture-shaping work. The wider creative direction for both the video and the Locked In campaign is led by Past Down, an East London-based creative platform known for blending fashion, culture and world-building, with work spanning Prada, Stone Island, Arc’teryx and Moncler.
“GEEKIN” serves as the first chapter of the Locked In universe, a new creative era for Nemzzz that expands his world sonically and visually. At its core is a clear mindset that runs through both the music and visuals. Focused, disciplined and self-contained, Nemzzz is not just an artist but a figure of true intent and direction. Nemzzz is the rapper we need – a perfect light for a new generation moving with the same clarity and purpose.
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