• Above is the visual campaign from UK fashion brand Grind London, whom has recently released their latest collection for Spring/Summer 2015 titled “In Season“. Consisting of shirts, shorts, polo shirts, jackets, sweats, T-shirts and headwear, the collection draws inspiration directly from the notion of being “in.” The whole capsule plays on the anticipated warmer weather approaching. The detailed streetwear brand looks beyond short-lived trends and instead focuses on longevity with the aim of being forever “In Season.” Visit their webstore to purchase your favorite items.