
BMW recruits contemporary artist, Julie Mehretu for their 20th Art Car selection which was recently unveiled at the Centre Pompidou in Paris for the upcoming 24 Hours Le Mans. The BMW M Hybrid V8 racecar has an artistic makeover transforming it into a performative masterpiece.
Described as “performative painting” by the New York artist, Mehretu worked closely with the Motorsport & engineering team to develop the unique car which will display its performance capabilities at Le Mans. In support to uplift young African artists, Chairman of BMW AG, Oliver Zipse praised the project & artistic odes to the brand’s history. The design incorporated elements of Mehretu’s renowned painting Everywhen, infusing the abstract form’s & vibrant colors. Utilizing a 3D mapping technology, the entire
exterior is wrapped with the digital design. In addition to the collaboration, Mehretu & BMW will organize Pan-African Translocal Media Workshops to foster creativity among young artists.
Learn more by visiting BMW’s website.
Take a Closer Look At The BMW Art Car for 24H Le Mans Below!








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