After two months of global music takeover, Kendrick Lamar finally delivers the official music video for what has been the Summer anthem thus far, “Not Like Us”.
Labeled one of the most effective diss records to date, Kendrick diss battle with Drake showcased two of Hip-Hop’s current leaders go head-to-head in an authentic rap battle. Fueled by relationship rumors, team betrayal and many other topics, this battle took the world by storm. The battle concluded when Kendrick took a fatal shot at Drake with the beloved single “Not Like Us”. Embraced by the Hip-Hop community, the song has become of the fastest high-grossing streamed records. Adding to the blind victory, the song re-emerged Kendrick’s entire discography and amplified the West Coast support. The victorious record aided in Kendrick Lamar designing a brilliant Juneteenth celebration dubbed ‘Ken & Friends Show’ that took place in Los Angeles. What look like a celebratory victory lap for the Compton rapper, in turn brought out many LA natives and big name artists that enjoy watching Kendrick perform the anthem track (Not Like Us)a total of six times.
This has led us to this moment where Kendrick delivers the official visual for the record breaking track. With an instant caption of “Disclaimer: No OVHOEs were harmed during the making of this video.”, the Kendrick Lamar & Dave Free directed video brings West Coast influence to the world. Highlighted moments of the video take on rumors shared by Drake such as the betrayal of Dave Free to Kendrick & the ideas of an unhappy marriage with Kendrick and his wife. All these rumors are squashed as Dave Free shows face in the video and assist in co-producing/directing the video. we also witness a cherished moment of fun and happiness with Kendrick, his wife and kids.
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