Celebrating 60 years since the introduction of the infamous James Bond film Goldfinger, luxury car powerhouse, Aston Martin adorns London’s prestigious Burlington Arcade with a special pop-up series dubbed House of Q. The limited pop-up experience that runs until August 4th, is an ode to the amazing action-packed legacy of James Bond and his esteem for the often highly renovated DB5 and other vehicles by Aston Martin.
Brilliantly disguised in the setting of a Newspaper stand, The House of Q is placed at House 12-13 Burlington Arcade. Participants who stop by walk into a lavish designed location which upon entry, patrons are guided by covert messaging through a secret doorway that unveils a subterranean speakeasy bar with touches of design from original technical drawings and parts from the legendary DB5. The experience walks visitors through the longstanding relationship between 007 and Aston Martin.
“Aston Martin and James Bond are two British icons, forever linked. The House of Q offers our community a special way to celebrate this unique history.”
stated Marco Mattiacci, Aston Martin’s Global Chief Brand and Commercial Officer
As patron’s enjoy Champagne Bollinger at the bar they also get to walk around to features such as the Configurator Lab, where guests can design their own Aston Martin with the help of brand experts. Design workshops and other interactive experiences are also being hosted by Aston’s design and engineering teams.
“Burlington Arcade is thrilled to be celebrating this milestone with Aston Martin and James Bond. We are honored to be the landmark destination capturing this iconic moment in cinema history.”
Trupti Shah, Commercial Director of Burlington Arcade highlighted
The House of Q by Aston Martin is open to the public at the time of writing and is located at 51 Piccadilly, London.
Take A Closer Look At House Of Q Pop-Up at Burlington Arcade Below!
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