Since last year, Rihanna has been in a mission to implement the theme and concept of family into everything she does. Showcasing the family at public functions is one thing but she has taken it a step further by infusing the same theme into her most recent Fenty designs. Furthering her mission and her partnership with PUMA, Rihanna teams up for two fresh colorways of the Fenty rendition of the Avanti.
Diving into her “Soccer-mom” era in life, Rihanna sets out to make sure the soccer mom experience is dressed well and is comfortable for all occasions. Maintaining the theme, the Fenty x PUMA Avanti receives a football-inspired design touch-up. Subtle notes dedicated to football and family come in the form of premium leather and boosted with hints of gold detailing.
The new colorways arrive just after Rihanna and the PUMA Avanti hit their one-year anniversary, with Rihanna announcing the return of the archival silhouette via Fenty x PUMA last September.
“When I first met the Avanti, there was so much history behind the shoe. That’s what I was drawn to,” she says again of the sneaker, specifically looking to soccer legends Eusebio, Pelé and Maradona. “PUMA has such a legacy in their archives and I wanted to highlight that. I wanted a shoe, selfishly, that was chunky in a silhouette but still sleek. Now I’m realizing the Avanti can be embraced in other ways. It can be evolved. There’s more interpretations to come.”
Get your hands on a pair of Fenty x PUMA Avanti sneakers now at the official PUMA webstore.
Take A Closer Look At The Fenty x PUMA Avanti Set Below!
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