For her first time ever, internationally-renowned artist Cj Hendry is unveiling her first collectible toy dubbed Juju in partnership with art auction house Phillips. Most known for her hyper-realistic artworks, Cj now turns her imagination into the realm of collectible art toys and plans to debut this series in Hong Kong.
This project marks as Cj’s third official major project in Hong Kong and opens a playful new chapter in her artistic journey. So that we are clear, no one quite knows where juju came from — only that it appeared quietly, padding softly into the world with a single flower draped over one eye, as if seeing everything half in magic, half in memory. Juju does not demand attention or glitter for the spotlight; instead, it invites curiosity — a quiet presence that draws you in. Its floppy ears have heard more than they’ll ever share, while its clear eye remains watchful and kind. Both mysterious and endearing, juju is a friend, a guardian, a charm, a gentle muse — made to be cherished, collected, or simply admired from afar.
The fun-loving new collectible is set to debut November 17th at the Upper House Hong Kong via a unique Christmas themed installation consisting of a towering tree composed of 200 oversized plush green juju toys. The whimsical display is set to stay up until January 2nd allowing patrons to come and “adopt” a green JuJu as the proceeds will go to support Mother’s Choice, a local charity dedicated to supporting children without families and pregnant teenagers in Hong Kong. This series makes JuJu more then a toy, as every juju will be presented in a bespoke wooden collector’s box, accompanied by an individually signed and numbered adoption card, available for collection once the installation is dismantled in January.
Furthering this release of JuJu, Cj plans to unveil A few more items at a Pop-Up Shop at Phillips’ Asia headquarters in Hong Kong’s West Kowloon Cultural District, where she will showcase re-imagined collectible bag charms (each for HK$188/ US$24). This introduces the charm in 24 distinct iterations, each produced in varying quantities and offered in blind boxes, ensuring that every piece becomes a rare treasure within her whimsical universe. Added to the pop-up exhibition is the JuJu Edition Sculpture (each for HK$4,888/ US$629), a handcrafted vinyl work limited to eight editions of 100 worldwide, each presented in a custom wooden box with a matching display stand.
“I’ve always loved the idea of taking art off the walls and into people’s hands, … uju is all about joy and collectability—playful, lighthearted, and meticulously crafted. Launching it in Hong Kong feels perfect; the city has an energy and appreciation for design and fun that matches the spirit of juju.“
says Cj Hendry
Juju collectible bag charms and merchandise will be available to purchase on-site during the pop-up exhibition. The collectible bag charms, edition sculptures, and the large-scale drawing will be available to purchase through CjHendryStudio.com
Enjoy More Views Of CJ Hendry’s New Collectible JuJu Below!
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