• Thus far, OVO C.E.O., Drake has mastered the art presentation in his appreciable career and around 12:40 something late last night Aubrey gave one of the best examples of marketing and artistry. The Cash Money artist released a surprise album, well at least a surprise to the mass public, that not only demolished the internet but propelled HipHop to new levels. Dubbed “If You’re Reading This It’s To Late“, plays ever so cleverly to his master plan and veers from the anticipated  “Views From The 6” idea. During All-Star Weekend and the start-up of New York Fashion Week, Drake pulls all attention to himself. This Is Marketing! Naturally the world was just seconds late to the knowledge of what could be the Album Of The Year. Hyping this album is the production that accompanied the theatrical lyrics supplied by Toronto’s own.Help from Noah “40” Shebib, Boi-1da, PartyNextDoor, wondagurl, Travis Scott and more, set the floor for Drake to verbally tap dance all over. Listen to the album and let us know what you think. Also enjoy Jungle, a visual from the past that joins the release of this album.