Fashion| Check Out @AimeLeonDore 35th St Campaign

• Queens, New York based and inspired designer brand Aimé Leon Dore, has revealed their latest collection campaign dubbed “35th St” which represents the side of Queens that helped develop the styling and uniqueness that Aimé Leon Dore brings to this industry. Utilizing video and photography to present this Fall/Winter collection, Aimé Leon Dore reaches out to longtime friend Justin Chung, who is a NYC based photographer himself. The collaboration of creative perspective was evidently parallel through-out the lookbook, even though the brand and photographer derived from completely different aesthetics. Queens was ideal for shooting being the corner stone for the creative process Aimé Leon Dore knows to be necessary.

35th Street Campaign encapsulates the warmth of Winter, mimics the unbend breezy of Autumn and maintains the styling that Aimé Leon Dore has mastered. The collection previews an assemblage of fleece based products like the Shawl Coat, Half Zip Poly Hoodie, Poly Vest and many more. Poly Knit Crews and Mock Neck Half Zips also are featured in this collection. 35th St Campaign lookbook makes use of QueensBridge as the photos captures the known Aimé Leon Dore model in the essence of Queens streets. Street corners, business fronts, favorite dinning venues and more make the visual listing and Sir Chung captures the vibes of the city in each shot. To accompany the lookbook, Aimé Leon Dore entrusted yet another childhood friend, Thuan Tran, to create 15 second videos in the essence of Queens. Shot in a family owned diner, the video calmly previews 35th St pieces such as the Fleece Poly Vest and Tweed Shawl Coat.

35th St Campaign and collection is exclusively available on the Aimé Leon Dore site and is ranging from $190 (USD) and up.


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