Prior to it’s release, 103.5 DAWN FM was premiered to a group of lucky attendees by The Weeknd and Amazon Music weeks before his major release. This private live-stream listening event was hosted on Twitch by the music powerhouse Amazon Music and has now been made available for everyone via Youtube.
In the hear of Los Angeles, the dim-lite experience saw a group of discreet individuals becoming the first to publicly enjoy the Canadian artist’s fifth studio album from start to finish. According to The Weeknd, “The power of the 103.5 Dawn FM experience is that maximum fulfillment comes when all who hear it are tuned in at the same time.” Brilliantly, The social experience showcased a prosthetically aged The Weeknd standing from an illuminated booth serving as DJ for the group on the dance floor.
GOODGARBS 