• “Change Comes Like the Seasons” is a statement we can all relate to. With the weather changing so does our attire and our good friends at Shanghai Tang have delivered another amazing campaign for their Autumn/Winter 2014 collection. A cluster of warm elegant fabrics and materials meet detailed seeming and in-season colorways. Enjoy a visually capturing lookbook preview and a behind the scenes look at the photo shoot that structured this campaign.
Inspired by the East and cut with the flair of the West, Shanghai Tang’s Autumn/Winter collection is a pulsing story wrapped in exquisite fabrics and colors of the season. It is a genuine portrayal of modern contemporary Chinese chic embracing distinct cultures in one multicultural city of New York. From the streets of the Upper East Side, through alleys of Central Park, to the warm vintage interior of the Columbus Circus apartment, the couple of Chinese top models Wang Fan and Zhao Lei explore the modern city glamour. Through the lens of the photographer Richard Bernardin, the photo story showcases the latest collections reflecting the energy and sensuality of the brand while adding a sense of gentle seduction to the splendor of Shanghai Tang’s Autumn/Winter 2014 campaign.
Manhattan/Upper Eastside – Sidewalk Couture, StreetSmart
Modern sleek cut combined with Chinese aesthetics washed over with an urban mood. Start your journey on the Upper East Side where confidence is this fall’s fashion statement. Make a sidewalk your runway and stroll down on the Upper East Side and discover its charming luxury.
Park Avenue/Central Park – Walk In The Park
Crisp air, clear blue sky and bare trees – take a refreshing walk through Central Park and marvel at the bustling beauty of the city from a peaceful oasis. Feel the pulsating energy of the city and discover its most spectacular spots. Explore one of the most exciting and stylish capitals.
Columbus Circle – Relaxed Afternoon
Escape the city’s bustle for a moment and find your peace in the comfort of your home. Relax and unwind, there is no other place like home. Time for a break; enjoy your quiet moment in the warm and cozy place. Have some ‘me time’ in your very own place, treat yourself and enjoy the moment.
Big City Lights – Night Out, Urban Sensuality
End the day with a spectacular night out. Feel the electricity in the air; let it awaken your curiosity that will turn the night into a wonderful adventure you will never forget. Get ready for night in the city that never sleeps. Go out and experience the exhilarating energy of New York, be led by the city lights, let them empower you.